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The event "The Assault on Taekir" is beginning in 1 day, 7 hours.

Abandoned Realms Fundraising Drive 2020
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Faelon
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Joined: 23 Feb 2006
Posts: 938
Location: Your moms house.

PostPosted: Tue Aug 11, 2020 12:00 am    Post subject:

Just sent a donation.

Do have a thought; is it possible to know (short of reaching out to them and digging around) how much the advertising is? It may help me in deciding if I should donate more, especially as a goal for something like CMUD etc...
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Kalist19
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Joined: 19 Jan 2004
Posts: 1153

PostPosted: Wed Aug 12, 2020 2:55 am    Post subject:

I got in touch with Zugg from cmud/ZMUD. Pricing for a banner on the webpage/forums starts at $1000/year. An icon added to cmud/ZMUD startup is ~$1000-$5000 for lifetime.

Topmudsites advertising fees are on the left under “advertise with us”.

Reddit has a bunch of different options starting at $5/day.

We currently have $820 Canadian / $615 USD - which is huge, thank you everyone!
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Kalist19
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Joined: 19 Jan 2004
Posts: 1153

PostPosted: Sat Aug 15, 2020 6:44 pm    Post subject:

Here's an idea!

We all probably have facebook. Above your main photo there is a spot for that wide 'cover photo'. What if we all put a banner in there with a black background and white or red letters saying WWW.ABANDONEDREALMS.COM - we all probably have some friends that are nerds and they might be like 'whats that' and check it out. And it's free! I'd do that on my FB but I don't know how to make it.
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Vhrael
Immortal


Joined: 06 Jan 2006
Posts: 1085
Location: Texas

PostPosted: Sat Aug 15, 2020 10:25 pm    Post subject:

https://abandonedrealms.com/home_header.jpg

Just save that and post it.
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Kalist19
Emissary


Joined: 19 Jan 2004
Posts: 1153

PostPosted: Wed Aug 19, 2020 1:13 pm    Post subject:

Another low cost advertising idea. I could find a custom sticker site and get a ton of stickers printed either with abandoned realms logo (the one vhrael posted just above) or www.AbandonedRealms.com on them and mail them out to anybody who wants them, can slap them on the back of laptops, backpacks, etc
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Vhrael
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Joined: 06 Jan 2006
Posts: 1085
Location: Texas

PostPosted: Wed Aug 19, 2020 6:27 pm    Post subject:

You'd have to make sure that they're being used in high-visibility places to be effective. "On my laptop that stays in my house and doesn't ever see daylight" isn't going to be effective advertising.

Maybe we can send some stickers to some ANTIFA/BLM protestors? Or have some players go to the next rally and spraypaint "ABANDONEDREALMS.COM - YOU WILL NEVER BE THE SAME" on some racist statues?
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Davairus
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Joined: 16 Jan 2004
Posts: 10344
Location: 0x0000

PostPosted: Wed Aug 19, 2020 8:02 pm    Post subject:

make AR great again face masks
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Kalist19
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Joined: 19 Jan 2004
Posts: 1153

PostPosted: Wed Aug 19, 2020 9:19 pm    Post subject:

MAGA or MARGA?
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Davairus
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Joined: 16 Jan 2004
Posts: 10344
Location: 0x0000

PostPosted: Wed Aug 19, 2020 10:15 pm    Post subject:

i dunno man. im just the initial ideas guy

official AR brewery where you can buy a bottle of firebreather online and have it mailed to you (it could be a smirnoff with a "custom sticker" label)
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Erlwith



Joined: 22 Mar 2006
Posts: 1626

PostPosted: Thu Aug 20, 2020 2:29 am    Post subject:

smirnoff? cant you just send me a toilet with an ar label. lol this is attackin smirnoff not u dav <3
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Davairus
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Joined: 16 Jan 2004
Posts: 10344
Location: 0x0000

PostPosted: Thu Aug 20, 2020 3:35 am    Post subject:

its getting plastered not getting into the hoe
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Kalist19
Emissary


Joined: 19 Jan 2004
Posts: 1153

PostPosted: Sat Aug 22, 2020 8:27 pm    Post subject:

OK guys - thinking we should start pulling the trigger on some of these ideas.

One that we have done before, and I think we should do again, is the side banner + icon on TMS. Here's the info for it:

Unlimited Impressions - sidebar - (140x50 Banner)
$30 per month or $180 for 7 months. Your banner will be added to the left sidebar that appears on approximately 75% of every page on Top MUD Sites. The advantage to this is that it doesn't go in a rotation, so your banner will always be showing. You will also get an icon of your choosing that will appear next to your site on the ranking list.



Let me know what you think! I'm still trying to figure out the Reddit advertising. There's a lot to go through. I'm working on getting more familiar with Reddit before pulling any triggers there.
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Xenyar
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Joined: 26 May 2010
Posts: 596

PostPosted: Wed Sep 30, 2020 3:17 am    Post subject:

We need to refocus on moving forward with something.
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Xenyar
Emissary


Joined: 26 May 2010
Posts: 596

PostPosted: Wed Sep 30, 2020 3:19 am    Post subject:

TMS is fine I guess. We've got the funds lets use them while mud activity is up a bit.
What's up with Reddit advertising?
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Kalist19
Emissary


Joined: 19 Jan 2004
Posts: 1153

PostPosted: Wed Sep 30, 2020 2:32 pm    Post subject:

We’ve got our side banner and icon up at TMS.

I’ve been active on reddit, putting our name out there on appropriate threads. If you guys have reddit accounts, watch for my posts in threads in r/mud and upvote please or offer words of support.

I’ve been reading through and I think we can do a “promotion” post promoting the mud every 7 days (and I think it’s free?).

We can also run an add campaign for as little as $5/day and target a specific community (I am thinking targeting r/mud would make more sense than a wider audience such as gamers in general - but I’m open to ideas!). Not sure how much exposure the $5/day would give us though.
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Erlwith



Joined: 22 Mar 2006
Posts: 1626

PostPosted: Wed Sep 30, 2020 8:28 pm    Post subject:

If you post the thread from reddit here I'd be glad to upvote. Also great point dav I actually live by that code so I take it back smirnoff.
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Kalist19
Emissary


Joined: 19 Jan 2004
Posts: 1153

PostPosted: Thu Oct 08, 2020 6:50 pm    Post subject:

I've made some progress sorting through reddit advertising.

Currently I've been active in the r/mud subreddit. Thank you to all who have replied and upvoted my posts!

We can run a targetted ad campaign at any communitie(s). We can set a daily max of $5 and there are options for what you want but I would imagine what we are hoping for is increased traffic to the site. That's minimum of 10 cents per click. Alternatively, and maybe even better, you could pay for impressions (ie $3.50 for 1000 impressions).

We can set a budget or timeframe for our campaign, i.e. run it for a prespecified period (ie a month or something), or have it run with no set stop time but have the ability to stop it whenever we want.

Something VERY COOL: You can pick what times and which days you want the ad to run. I would propose we synchronize this with SURGE times. People who do click and log on will be doing so with lots of people around.

To that end, what are the days and times of surge? Helpfile is off schedule I think. I know of Fri 2100-2300 mountain time, Sun 1500-1700 mountain time.

Options:
Pay per click - min cost 10 cents per click
Drive traffic to your website

Pay for: cost per click

Brand awareness and reach - min cost $3.50 for 1000 impressions
Increase awareness of your brand or product

Pay for: cost per thousand impressions

Conversions - min cost 10 cents per click of something specific on your website
Drive valuable actions on your website

Pay for: cost per click

TARGETS: I think we should of course target r/mud but I think we might have some success with r/dungeons_and_dragons -> it's not a huge leap to go from D&D to mudding.


Any thoughts on this so far?


Last edited by Kalist19 on Thu Oct 08, 2020 7:02 pm; edited 2 times in total
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Davairus
Implementor


Joined: 16 Jan 2004
Posts: 10344
Location: 0x0000

PostPosted: Thu Oct 08, 2020 6:53 pm    Post subject:

i think this is going to be a 'consistency is key' thing . just keep doing it. we always fizzled out before.
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Kalist19
Emissary


Joined: 19 Jan 2004
Posts: 1153

PostPosted: Thu Oct 08, 2020 7:06 pm    Post subject:

My current thought is essentially:

Run a campaign with a set daily budget for a set number of impressions, targetted at specific communities (retro gaming, d&d, mud?), at specific times (surge), for a specific duration (month?) and evaluate impact at the end of that period.
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Nycticora



Joined: 09 Feb 2013
Posts: 2277

PostPosted: Thu Oct 08, 2020 10:39 pm    Post subject:

I ran a $150/mo adwords campaign for 3 years and we didn't get a single player out of it
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